AUGMENTED REALITY, CHALLENGES, MARKET OBSERVATIONS, OPINION PIECES
One. Something we already knew: The big opportunity for Augmented Reality today is in the enterprise
Two. For enterprise, Assisted Reality is “where it’s at;” AR content is a big challenge; and expectations as well as use cases need to be aligned with reality
Three. The enterprise AR ecosystem is disjointed
Both John Nall of Appzion and Atheer’s Alberto Torres spoke to the content challenge: Simply put, most enterprises need help with content. While real-time operational data is relatively easy to generate and can be channeled from other sources; animations, step-by-step procedural information, and 3D visualizations of items typically have to be created “from scratch.” It is likely that the enterprise organization won’t have this content readily available because they have never needed it before now. The exception is architects and others in the AEC industry who already use this kind of complex data. Workers in other sectors, however, operate with very basic information and call in outside experts for help when they encounter a problem. For those end users, content would have to be found or created. This becomes a cost issue, since it is expensive to have content created specifically for AR situations, and this on top of the expense of the devices themselves.
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